The Social Media Playbook: What Is It & How Can It Help Your Biz?
What does your social media strategy look like? Do you have one, or are you really just winging it?
Winging it isn’t a strategy, but we appreciate that hiring someone to take over that side of your business isn’t always something business owners are comfortable with; that’s why we’re going behind the scenes to teach you all about the social media playbook process.
- What are your goals?
- Who is your target audience?
- Which platforms will you use?
- What will your content look like?
- How are you publishing your content?
- How can you amplify that content?
What are your goals?
What do you want to achieve with your social media playbook? We don’t guarantee a set number of leads per month because we believe it’s more important to focus on organic reach and authentic relationship building. Your goals should be attainable and they should focus on brand awareness and messaging.
Who is your target audience?
How many of us have answered this one with “anyone willing to pay me”? We totally get what you mean, but it’s very difficult to build a meaningful relationship with just anyone. We recommend devising a customer avatar; giving your ideal customer a name, an occupation, values and dreams. When your ideal customer feels like a real person, it’s much easier to speak directly to them with your social media posts.
Which platforms will you be using?
Are you already using any social media platforms? Which platforms will your ideal customer be using? Don’t spread yourself too thin, but make sure you’re available where your customer spends their time.
What will your content look like?
It’s time to get your brand guidelines out. Look at your personality, tone of voice, and use a service like Canva to create some templates for your posts.
How are you publishing your content?
Would you rather publish live, or use a scheduler like Buffer or Hootsuite? We recommend developing a content calendar (or we can develop one for you for just £60, including a whole heap of bonuses!) to give you daily social media prompts and content reminders.
How can you amplify that content?
Once you’ve sorted your organic social strategy, it’s time to look at amplifying that message. We’re talking Facebook groups, paid media, email marketing and blogs like this one.
Got it? If you need a hand, we’re here to help. Just book your discovery call here!