When Purpose Driven Marketing Goes Wrong: The Cadbury Story
September 3, 2019
by
Arin West
Purpose driven (or values based) marketing is what WestCoastCo. is all about. Over 50% of global consumers identify …
5 Cartoons You Must Watch Now (Even If You’re a Grown-Up)
October 1, 2018
by
Arin West
Here at WestCoastCo. HQ, we watch a lot of cartoons. We’re definitely grown-ups (we filed our accounts this …
Facebook Competitions: You’re Wrong.
June 11, 2018
by
Arin West
It’s time to cover my pet hate: competitions on Facebook. Who amongst us hasn’t run a competition on …
Marketing Myths Debunked: The Instagram Shadowban
May 14, 2018
by
Arin West
If you’re an Instagram user, the horror of the infamous shadowban has probably kept you up at night, …
Facebook 101: Reactions Matter
May 3, 2018
by
Arin West
We’re all familiar with Facebook’s reactions, but how often do you reach for something other than a like? …
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