Tag: values based marketing

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Opinion

When Purpose Driven Marketing Goes Wrong: The Cadbury Story

Purpose driven (or values based) marketing is what WestCoastCo. is all about. Over 50% of global consumers identify …

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Advice

5 Cartoons You Must Watch Now (Even If You’re a Grown-Up)

Here at WestCoastCo. HQ, we watch a lot of cartoons. We’re definitely grown-ups (we filed our accounts this …

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Social Media

Facebook Competitions: You’re Wrong.

It’s time to cover my pet hate: competitions on Facebook. Who amongst us hasn’t run a competition on …

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Advice

Marketing Myths Debunked: The Instagram Shadowban

If you’re an Instagram user, the horror of the infamous shadowban has probably kept you up at night, …

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Advice

Facebook 101: Reactions Matter

We’re all familiar with Facebook’s reactions, but how often do you reach for something other than a like? …

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