Tag: marketing

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Opinion

When Purpose Driven Marketing Goes Wrong: The Cadbury Story

Purpose driven (or values based) marketing is what WestCoastCo. is all about. Over 50% of global consumers identify …

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Advice

The Great SEO Swindle

If you’re anything like me, you probably get five offers for “free SEO reviews” in your inbox every …

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Advice

6 Ways To Win Christmas 2018: B2B

With holiday gift guides and ugly festive jumpers all around us at this magical time of year, we …

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Advice

6 Ways To Win Christmas 2018: Retail

It’s the most wonderful time of the year, and if you’re not already firing out your Christmas marketing …

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Advice

The Importance of Explainability

“When you don’t understand how something works, that’s a power imbalance”. I visited the Coed:Ethics conference in London …

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Advice

Ethical Marketing: Why Does It Matter?

The relationship between making money and doing the right thing has always been an unsettling one. We live …

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Advice

5 of the Worst Marketing Tips We’ve Ever Heard

If you’ve owned a business for longer than five minutes, you’ll know by now that everybody has a …

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Social Media

Facebook Competitions: You’re Wrong.

It’s time to cover my pet hate: competitions on Facebook. Who amongst us hasn’t run a competition on …

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Advice

Marketing Myths Debunked: The Instagram Shadowban

If you’re an Instagram user, the horror of the infamous shadowban has probably kept you up at night, …

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Advice

Facebook 101: Reactions Matter

We’re all familiar with Facebook’s reactions, but how often do you reach for something other than a like? …

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