Tag: digital

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Opinion

When Purpose Driven Marketing Goes Wrong: The Cadbury Story

Purpose driven (or values based) marketing is what WestCoastCo. is all about. Over 50% of global consumers identify …

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Advice

The Great SEO Swindle

If you’re anything like me, you probably get five offers for “free SEO reviews” in your inbox every …

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Advice

The GDPR: Taking Baby Steps

Nowadays, you’re either a GDPR expert or you’re scared silly about this whole business. We don’t claim to …

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