Tag: digital marketing

brown and black wooden blocks
Opinion

When Purpose Driven Marketing Goes Wrong: The Cadbury Story

Purpose driven (or values based) marketing is what WestCoastCo. is all about. Over 50% of global consumers identify …

Read More
man writing on glass board
Advice

The Great SEO Swindle

If you’re anything like me, you probably get five offers for “free SEO reviews” in your inbox every …

Read More
Advice

5 Cartoons You Must Watch Now (Even If You’re a Grown-Up)

Here at WestCoastCo. HQ, we watch a lot of cartoons. We’re definitely grown-ups (we filed our accounts this …

Read More
Advice

The Importance of Explainability

“When you don’t understand how something works, that’s a power imbalance”. I visited the Coed:Ethics conference in London …

Read More
Advice

Facebook 101: Reactions Matter

We’re all familiar with Facebook’s reactions, but how often do you reach for something other than a like? …

Read More

Archives