Content: What Is It & Why Does It Matter?
When we’re developing a website for a client or creating a social media strategy, we will always ask for “content” – we regularly have clients ask us for some too. For websites, content means text and images. We’ll send you a link to your client portal where you’ll find sections to upload text and images for every page, and if writing isn’t your thing then we’ll be able to edit what you provide to ensure that it matches your brand’s tone of voice.
When it comes to developing a marketing strategy, however, content comes in three distinct forms and it’s important to know the difference to make the process smoother, whether we’re requesting it from you or you’re requesting it from us.
Short and snappy content
This is going to make up around 60% of the content in your marketing strategy. Examples of this sort of content are tweets, images for Instagram or Pinterest pins; taking up a couple of seconds of your audience’s attention span, but keeping your brand present in their daily conversation.
Content to snack on
Making up around 30% of the content in your marketing strategy, this takes a little longer to produce but it should hold your audience’s attention for much longer. Examples of this content include fun GIFs and Instagram stories, and they should keep your audience busy for 3-7 seconds.
Big boy content
Content such as videos or blog posts take much more time to create, but they’re essential for establishing you as a thought leader in your industry. It should take up around 10% of your marketing strategy and hold your audience’s attention for 15+ seconds.
So, why does content matter? That’s a bit of a silly question. You want to engage your audience, don’t you?
If you’re looking for more content or need a hand organising what you’ve got, book a free discovery call today!