Category: Values-Based Marketing

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Advice

5 Reasons To Start An Email List Today

If you’ve spent more than ten minutes researching marketing tips for your small business, you’ve likely been told …

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Advice

8 Rules For Thriving (and Surviving) On Instagram

We’ve set a challenge for our followers on social media this week. By posting twice every day on …

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Advice

Content: What Is It & Why Does It Matter?

When we’re developing a website for a client or creating a social media strategy, we will always ask …

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Opinion

When Purpose Driven Marketing Goes Wrong: The Cadbury Story

Purpose driven (or values based) marketing is what WestCoastCo. is all about. Over 50% of global consumers identify …

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Advice

5 Things You Should 100%, Never Ever Have On Your Website

When it comes to web design, the customer isn’t always right. You’re commissioning an expert because they’re an …

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Advice

How To Find A Marketing Agency That Shares Your Values

Whether you’re looking to work with a marketing agency for the first time, or you’re shopping around after …

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Opinion

Crowd-Sourcing Social Justice

If you’ve seen my previous blog post about Twitter, you’ll know that I’m all about the community benefits …

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Advice

The Importance of Explainability

“When you don’t understand how something works, that’s a power imbalance”. I visited the Coed:Ethics conference in London …

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Advice

Ethical Marketing: Why Does It Matter?

The relationship between making money and doing the right thing has always been an unsettling one. We live …

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Social Media

Facebook Competitions: You’re Wrong.

It’s time to cover my pet hate: competitions on Facebook. Who amongst us hasn’t run a competition on …

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