Category: Opinion

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Opinion

When Purpose Driven Marketing Goes Wrong: The Cadbury Story

Purpose driven (or values based) marketing is what WestCoastCo. is all about. Over 50% of global consumers identify …

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Advice

The Great SEO Swindle

If you’re anything like me, you probably get five offers for “free SEO reviews” in your inbox every …

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Advice

5 Things You Should 100%, Never Ever Have On Your Website

When it comes to web design, the customer isn’t always right. You’re commissioning an expert because they’re an …

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Advice

How do I know when it’s time for a new website?

We’re often asked if we’re able to fix problems on existing websites, and we try to be as …

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Advice

Stranger Things Chapter 3: Why Small Businesses Need To Think More Like Netflix

Ahoy! Spoilers ahead! Now we’re all done swooning over Steve Harrington and ugly crying at Hopper’s speech for …

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Opinion

We Should All Be More Like Vincent Adultman

If you know me IRL, you’ll know that I am a huge fan of Bojack Horseman. It’s the …

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Advice

Why Use WordPress? 4 Reasons To Get Obsessed With This CMS

We’re WordPress evangelists. We won’t deny it; we could wax lyrical about this incredible CMS, and that’s pretty …

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Advice

How To Find A Marketing Agency That Shares Your Values

Whether you’re looking to work with a marketing agency for the first time, or you’re shopping around after …

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Advice

Do You WUPHF?

By now, you’ve probably heard bits and pieces about Facebook’s messaging merger with Instagram and WhatsApp, and you’re …

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Opinion

Crowd-Sourcing Social Justice

If you’ve seen my previous blog post about Twitter, you’ll know that I’m all about the community benefits …

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